Email marketing requires in(the)box thinking. Entering a person’s inbox is a double edged sword. On one hand you are entering into a personal mode of communication wherein you can interact and understand customers’ problems in a better way but on the other hand, improper communication will result into wastage of the customer’s time. Companies have to value their customers’ time more than their own time. They need to function as per the customer’s clock.
Internet is a place where human touch is replaced by click of the mouse. The interactions between the companies and the customers are largely based on numbers, Paypal and commercial exchanges. But we help our clients in reassuring the customers that the company understands the difference between transactions and relationships of value. Though Social Media is very essential for every company, for a long term relationship with the customer, an email is the most important medium of communication. Regular newsletters, warm messages to customers etc are important.
iSEOGenie believes that email marketing is not just copy-pasting the content from your website into the email and attach few pictures. We understand the see-saw of communication. Emails are tricky and pose seemingly simple but tricky questions: When should we be formal? When should we be informal? If we are using both formal and informal tones, what are the degrees? To what degree should we be formal/ informal? There are no fixed textbook answers for these questions. What works on one group of customers might not work on another group.
Another aspect of email marketing can be mailing a customer for the first time to convince him to invest in your products. If the customer has not signed up for such updates from companies and it is not permission marketing then you are gate-crashing into the customer’s inbox. ISeoGenie has a team of writers and other professionals who can market to first time customers in an appealing way. Our services are also available in California, New York, USA, Africa and the UK.
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