Internet is a place where we cannot touch, feel and smell anything. Everything depends on words! We like, dislike, buy, trust, reject everything on the basis of words and words alone! A customer can reject a brilliant product if the words don’t justice to it! But ISeoGenie takes this as a challenge and not a problem which cannot be overcome.
We understand the thin lines that differentiate two things. With this understanding, we offer Content writing Services to India as well as California, New York, USA, Africa and the UK as words are integral part of every company, irrespective of the country or the continent.
Our writers have proven themselves in all forms of writing:
Website content writing: We approach website content writing like a test match in cricket. We understand the thin line between writing and collection of punch-lines. The heart of the website is content. ‘Flash in the pan’ won’t work in website content writing as it demands consistency across all the web pages and not just a particular topic.
SEO copywriting: We understand the difference between just replacing words and reworking the content in context of SEO. SEO copywriting is extremely competitive. It all comes down to how intelligently the writing accommodates important keywords without devaluing the richness of the content.
Ad copywriting: We approach ad copywriting like a 20-20 cricket match. We try to be instantly likeable with the campaigns. But at the same time, we don’t want it to be like fast-food which just gives instant gratification. We try to make the copy timeless. This understanding of the thin line between a fast-food copy and a likeable yet timeless copy is what differentiates us from other companies who offer ad-copywriting services.
Press release writing: We believe that we won’t be true all-rounders in writing until and unless we deliver excellent content in all the possible areas. Areas like ad-copywriting is about instant likeability but press release writing is a different ball game altogether. We wear the uniform of formalities and follow the rules but yet, we understand the thin line between writing a boring formal press release and a formal press release with crystal clear communication which will reassure and reaffirm the company’s goals and progress to the media and public. Our writers meticulously draft the press release as any casual sentence can be twisted and blown out of proportion. Any ambiguous sentence can be interpreted by different people in different ways.
Company Profile Writing: The first thing that customers read is the company’s profile! For us, company profile writing is not just a ‘service’ we render. We want to walk in the company’s shoes and clearly communicate its strengths and objectives to the reader. But our writers keep in mind that there is a thin line between communicating your strengths and sounding boastful. The understanding of this subtle, thin line is what differentiates us from the rest of the companies which offer the same services.
Tagline Creation: The job of a tagline is to say EVERYTHING about the company in few words. We create taglines through which we try to answer all possible questions like: Why does the company exist? What does it believe in?
Mailers and flyers copywriting: Mails have to be formal yet informal. The frequency of the mails is also important. Our writers understand the thin line between bombarding the reader with hundreds of mails begging him to buy and regularly communicating and informing him about products.
Brochures and catalog copywriting: We believe that the brochures and catalogs shouldn’t just be read. We try to be so effective with our writing that the customer is ready to pull out his wallet and buy the product.
CD presentation copywriting services: The CD might have brilliant presentation slides but they have to be backed up by good content. We understand this need and offer our writing services exclusively for this.
Copy-editor: Like stated earlier, we don’t relax after the ‘big picture’ is perfect as big picture is just a collection of small details. In writing, the ‘big picture’ is the content itself and the small details are grammar, spellings, etc. The best copy can be put to shame if it contains spelling mistakes and grammatical errors. Commas, semi-colons etc cannot be treated casually as a smallest punctuation mistake can change the meaning of the sentence and make a mockery of the communication attempt. We make sure that all the technical issues with respect to language, punctuation are taken care of.
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